(Left) Mr Eric Chua, Co-chairperson of the SHINE Youth Festival 2011 Organising Committee sharing alongside Mr Martin Tan, Chairperson of the SHINE Youth Festival 2011 Steering Committee on plans ahead for SHINE Youth Festival 2011
Yesterday there was a media conference about SHINE Youth Festival 2011 held at SCAPE and we were invited.
During the conference, the chairman of SHINE committee Mr. Martin Tan and co-chairperson Mr. Eric Chua shared their ideals about SHINE Youth Festival with us, in which, is to give more chances to young people for them to get into their own festival.
Thanks to the hard work of the young committee members, this year, we will see 13 totally new activities spread into different levels of SCAPE. Some examples would be hip-hop dancing performed by dancers from Singapore, Japan and Thailand, street magic and painting. There is even a car washing fundraiser by the students of the Singapore Management University (SMU) to demonstrate their positive impact in the community.
Mascot Parade Ltd, one of the five marquee partners of SHINE Youth Festival 2011 showcasing cosplayers as a preview to Cosmo Youth Parade 2011—one of the activities under the SHINE 2011 calendar of events.
And of course, COSMO will be there as usual on 2nd July to provide a platform for youth to cosplay their favorite ACG characters. There will also be a street parade from Orchard Central to SCAPE so that cosplayers have a chance to show off their costume. Furthermore, this year, a helping hand is extended to those cosplay beginners and people who have interest in cosplaying but don’t know how to start by providing 400 cosplay costumes to try out for free. So if you are interested, you can just go and have a fun cosplaying experience.
So that is roughly what the media conference covered. Actually it is good to know that COSMO didn’t clash with this year’s Cosfest so all those cosplayers don’t need to rush for this two big cosplay events but personally I find little difference between the last and this current COSMO event except for the free costume try out section. I am hoping they will give us surprise by providing special costume to try out, such as majisuka gakuen uniforms~ XD
Full Media Release:
MEDIA RELEASE
For Immediate Release
22 Jun 2011
SHINE Youth Festival 2011: BIGGER AND BOLDER
Annual SHINE Youth Festival set to encourage 250,000 youths to “Just do”
SHINE will be back in a spectacular way come 2nd July, with a launch event featuring Singapore’s first-ever multi-decked concept party in the heart of town at *SCAPE. Organised by the National Youth Council (NYC) as an annual youth for youth festival to celebrate and showcase youth talent, SHINE 2011 continues to be a platform for youths to indulge in their passion, demonstrate their energy and grow their skills and talents. The launch of SHINE 2011 does just that, featuring a wide array of top-notch offerings such as a mega mascot parade, quality dance master-classes by American choreographers and community service projects, finally culminating in a night concert featuring local and regional acts.
Bigger Party and Festival Line up
2 SHINE 2011 will be launched amidst a transformed *SCAPE, which will see four levels dedicated to 13 activities, spread throughout the building. The party radiates outwards, with a 1,000-strong mascot parade spanning *SCAPE and Orchard Road (Orchard Central), a launch concert at the Playspace @ *SCAPE, the Singapore Street Festival’s 10th Anniversary festivities and an Official Chill-out Corner by KIT KAT® for that much needed break during the mega party.
3 Youths will be treated to a star-studded show filled with successful local acts that could inspire them to follow their passions and take action as singing sensations Derrick Hoh, Tay Kewei, JuzB and Jack and Rai take the stage at the night concert. O School, a renowned hip-hop dance school, will also provide an exclusive peek into the groovy moves at Asia’s most awaited hip-hop convention -The Big Groove 2011.
4 Showing its commitment to continuously expand the platforms and opportunities available to youths at SHINE, SHINE’s line-up this year includes those by its fifth, and newest, marquee partner, *SCAPE. “*SCAPE is happy to be the newest addition to the list of marquee partners for this year’s SHINE Festival. As a home-base to diverse youth communities of interest, *SCAPE is excited to present events that can echo the Festival’s objectives of community involvement and showcase opportunities. Two key events presented by *SCAPE include the inaugural Street *SCAPE project, which invites all youth to come forth and show the part of themselves which represents their personality and life role; and the Art Park, which is a part of *SCAPE’s efforts to expose young people to various forms of art,” said Ms Lynette Lee, Managing Director of *SCAPE Co. Ltd.
Bolder Approach and Projects
5 SHINE is also about youth development. Mr Eric Chua, Co-Chairperson of SHINE 2011 Organising Committee, shares, “The Organising Committee has always been formed by youth leaders and representatives. This year, we were guided by highly experienced Steering Committee members hailing from youth sector organisations like the YMCA, People’s Association Youth Movement and the National Youth Achievement Award Council,” The mentorship model adopted by the Steering Committee allowed the youths access to their mentors’ network of resources and contacts, and helped them better exercise their ideas. The outcome? A bolder launch event concept, a wider array of activities and events throughout the month-long festival and, for the first time, the presentation of SHINE on a new platform. (Please refer to Annex A for a list of SHINE 2011 Steering and Organising Committee Members).
6 SHINE will be presented on a specially-designed Facebook game – power2shine. “July is the month for youths—the month for SHINE. SHINE is about encouraging youths to adopt the “Enough Talk Just do” attitude. The online platform is the preferred platform to act on amongst youths, therefore we pursued their idea of bringing SHINE to Facebook without hesitation,” said Mr Martin Tan, Chairman of SHINE 2011 Steering Committee. In power2shine, gamers have to overcome obstacles, challenges and zombies (or Tokkies) to gain the power to SHINE.
7 SHINE has also enabled youths to showcase their passion for the community. This year, students from the Singapore Management University (SMU) will take their community projects further by attempting to achieve two firsts during the Festival. In project Inspirar, SMU students will introduce the elderly to a self-defence routine-cum-workout session specially-designed for the elderly that matches their physicality and lifestyle. Another group will be setting a new Singapore record for “Most Number of Cars Washed in 6 hours” to raise funds for My Buona Vista Place. (For more information on projects and activities by SHINE’s Marquee Partners, refer to Annex B.)
8 SHINE Youth volunteers have also upped the ante, taking it upon themselves to brainstorm ideas to raise the profile of SHINE throughout the month. They have clearly demonstrated their energy and passion, picking up a performing art just to do this. Every weekend during the festival, the advocates will put up living-statue performances along Orchard Road.
9 This is SHINE’s 7th year, and it is targeting to encourage over 250,000 youths to adopt the “Enough Talk, Just Do” attitude through a host of youth events and activities, organised for youth by youth, throughout its run from 2 to 30 July 2011. For more information on SHINE, visit www.shine.nyc.sg.
About SHINE Youth Festival
Initiated in 2005, SHINE Youth Festival is a platform for youths between the age of 15 and 35 to indulge in their passion. The initiative celebrates youths’ creativity and dynamism and encourages them to use SHINE Youth Festival as the stage to demonstrate their energy and grow their skills and talents. Organised by the National Youth Council, steered by a committee made up of representatives from youth organisations and executed by a Youth Organising Committee consisting of volunteers, the vibrant and colourful SHINE Youth Festival is held in the designated Youth Month in July.
SHINE Youth Festival, which features an exciting line up of events and activities, is presented by its 5 key marquee partners: Mascot Parade, O School, Singapore Street Festival, the Singapore Management University and *SCAPE.
More information can be found at http://www.shine.nyc.sg/.
About the National Youth Council
National Youth Council (NYC) is the Advocate, Connector and Enabler for Youth. Together with our partners, NYC develops a vibrant and supportive environment for youth who are inspired to dream and committed to action to bring about a future that they want. NYC is Part of the People’s Association Network.
About Ministry of Community Development, Youth and Sports
In an ever changing world, Singapore faces many complex socio-economic challenges. To meet these challenges, the Ministry of Community Development, Youth and Sports (MCYS) seeks to strengthen the nation’s social fabric and build cohesion and resilience amongst Singaporeans.
It achieves this by supporting and strengthening the main pillars of society – individual, family and community. Our programmes are designed to empower individuals to be socially responsible and self-reliant, while family life and values are emphasized to build strong and stable families. Young Singaporeans are rooted by engaging and involving them in national and community issues, while sports promotes national pride, bonding and a physically active society at all age levels.
END
Full Media Release:
MEDIA RELEASE
For Immediate Release
22 Jun 2011
SHINE Youth Festival 2011: BIGGER AND BOLDER
Annual SHINE Youth Festival set to encourage 250,000 youths to “Just do”
SHINE will be back in a spectacular way come 2nd July, with a launch event featuring Singapore’s first-ever multi-decked concept party in the heart of town at *SCAPE. Organised by the National Youth Council (NYC) as an annual youth for youth festival to celebrate and showcase youth talent, SHINE 2011 continues to be a platform for youths to indulge in their passion, demonstrate their energy and grow their skills and talents. The launch of SHINE 2011 does just that, featuring a wide array of top-notch offerings such as a mega mascot parade, quality dance master-classes by American choreographers and community service projects, finally culminating in a night concert featuring local and regional acts.
Bigger Party and Festival Line up
2 SHINE 2011 will be launched amidst a transformed *SCAPE, which will see four levels dedicated to 13 activities, spread throughout the building. The party radiates outwards, with a 1,000-strong mascot parade spanning *SCAPE and Orchard Road (Orchard Central), a launch concert at the Playspace @ *SCAPE, the Singapore Street Festival’s 10th Anniversary festivities and an Official Chill-out Corner by KIT KAT® for that much needed break during the mega party.
3 Youths will be treated to a star-studded show filled with successful local acts that could inspire them to follow their passions and take action as singing sensations Derrick Hoh, Tay Kewei, JuzB and Jack and Rai take the stage at the night concert. O School, a renowned hip-hop dance school, will also provide an exclusive peek into the groovy moves at Asia’s most awaited hip-hop convention -The Big Groove 2011.
4 Showing its commitment to continuously expand the platforms and opportunities available to youths at SHINE, SHINE’s line-up this year includes those by its fifth, and newest, marquee partner, *SCAPE. “*SCAPE is happy to be the newest addition to the list of marquee partners for this year’s SHINE Festival. As a home-base to diverse youth communities of interest, *SCAPE is excited to present events that can echo the Festival’s objectives of community involvement and showcase opportunities. Two key events presented by *SCAPE include the inaugural Street *SCAPE project, which invites all youth to come forth and show the part of themselves which represents their personality and life role; and the Art Park, which is a part of *SCAPE’s efforts to expose young people to various forms of art,” said Ms Lynette Lee, Managing Director of *SCAPE Co. Ltd.
Bolder Approach and Projects
5 SHINE is also about youth development. Mr Eric Chua, Co-Chairperson of SHINE 2011 Organising Committee, shares, “The Organising Committee has always been formed by youth leaders and representatives. This year, we were guided by highly experienced Steering Committee members hailing from youth sector organisations like the YMCA, People’s Association Youth Movement and the National Youth Achievement Award Council,” The mentorship model adopted by the Steering Committee allowed the youths access to their mentors’ network of resources and contacts, and helped them better exercise their ideas. The outcome? A bolder launch event concept, a wider array of activities and events throughout the month-long festival and, for the first time, the presentation of SHINE on a new platform. (Please refer to Annex A for a list of SHINE 2011 Steering and Organising Committee Members).
6 SHINE will be presented on a specially-designed Facebook game – power2shine. “July is the month for youths—the month for SHINE. SHINE is about encouraging youths to adopt the “Enough Talk Just do” attitude. The online platform is the preferred platform to act on amongst youths, therefore we pursued their idea of bringing SHINE to Facebook without hesitation,” said Mr Martin Tan, Chairman of SHINE 2011 Steering Committee. In power2shine, gamers have to overcome obstacles, challenges and zombies (or Tokkies) to gain the power to SHINE.
7 SHINE has also enabled youths to showcase their passion for the community. This year, students from the Singapore Management University (SMU) will take their community projects further by attempting to achieve two firsts during the Festival. In project Inspirar, SMU students will introduce the elderly to a self-defence routine-cum-workout session specially-designed for the elderly that matches their physicality and lifestyle. Another group will be setting a new Singapore record for “Most Number of Cars Washed in 6 hours” to raise funds for My Buona Vista Place. (For more information on projects and activities by SHINE’s Marquee Partners, refer to Annex B.)
8 SHINE Youth volunteers have also upped the ante, taking it upon themselves to brainstorm ideas to raise the profile of SHINE throughout the month. They have clearly demonstrated their energy and passion, picking up a performing art just to do this. Every weekend during the festival, the advocates will put up living-statue performances along Orchard Road.
9 This is SHINE’s 7th year, and it is targeting to encourage over 250,000 youths to adopt the “Enough Talk, Just Do” attitude through a host of youth events and activities, organised for youth by youth, throughout its run from 2 to 30 July 2011. For more information on SHINE, visit www.shine.nyc.sg.
About SHINE Youth Festival
Initiated in 2005, SHINE Youth Festival is a platform for youths between the age of 15 and 35 to indulge in their passion. The initiative celebrates youths’ creativity and dynamism and encourages them to use SHINE Youth Festival as the stage to demonstrate their energy and grow their skills and talents. Organised by the National Youth Council, steered by a committee made up of representatives from youth organisations and executed by a Youth Organising Committee consisting of volunteers, the vibrant and colourful SHINE Youth Festival is held in the designated Youth Month in July.
SHINE Youth Festival, which features an exciting line up of events and activities, is presented by its 5 key marquee partners: Mascot Parade, O School, Singapore Street Festival, the Singapore Management University and *SCAPE.
More information can be found at http://www.shine.nyc.sg/.
About the National Youth Council
National Youth Council (NYC) is the Advocate, Connector and Enabler for Youth. Together with our partners, NYC develops a vibrant and supportive environment for youth who are inspired to dream and committed to action to bring about a future that they want. NYC is Part of the People’s Association Network.
About Ministry of Community Development, Youth and Sports
In an ever changing world, Singapore faces many complex socio-economic challenges. To meet these challenges, the Ministry of Community Development, Youth and Sports (MCYS) seeks to strengthen the nation’s social fabric and build cohesion and resilience amongst Singaporeans.
It achieves this by supporting and strengthening the main pillars of society – individual, family and community. Our programmes are designed to empower individuals to be socially responsible and self-reliant, while family life and values are emphasized to build strong and stable families. Young Singaporeans are rooted by engaging and involving them in national and community issues, while sports promotes national pride, bonding and a physically active society at all age levels.
END
